Developer seeking to identify sites for independent and assisted living facilities in Southeastern US. The age and income qualified population as well as the amount of existing inventory is critical to evaluating site feasibility. The developer provided a demographic model which they were using to evaluate sites individually, confining them to their local markets. NLR was tasked with creating an acquisition platform that would allow for regional scale.
NLR used the metrics to create a custom mapping platform which highlighted concentrations of the target population, as well as the existing independent and assisted living facilities (including number of beds). This platform allowed the developer to identify target rich areas on which to focus. NLR’s team of land specialists then proactively targeted viable sites within those hot spots to solicit purchase agreements. In the initial project phase three sites were secured and projects are slated for construction beginning late 2017.
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Heat map identifying concentrations of target population
Existing facilities with number of Beds & Parcel data identifying market opportunities
Demographic profiles for IL, AL, and Memory Care segmented by 1 mile Block Groups
Parcel Maps with Ownership to seamlessly contact target properties